TRELEGY is the only 3-in-1 FDA approved COPD treatment. At Havas Tonic, we launched this GSK product to market with a campaign that plays on the power of the 1-2-3 medicines working together. The melody is sure to bring back memories of more active times for the target group and leave them in a good mood.
We did several Youtube bumper ads to get quick attention and brand exposure before a video plays.
We did a full website launch taking users through the benefits of the product and providing essential information about COPD. These are some screenshots from the website. Click through the thumbnails below or check out the full website at www.trelegy.com
This is a Time magazine cover wrap and spread.
You can find TRELEGY on Facebook.
