Pass It On is a Facebook application produced at TBG Digital for Coral, a legal sports betting parlor in London. Leading up to the Euro's soccer tournament, Coral wanted a way to gain new fans in a quick and fun way. With the Pass It On app, simply pass the virtual ball around to friends and if they pass it back, you're both eligible for prizes. This mechanic got people sharing instantly and increased "likes" by the thousands. Mission accomplished.
Pass the virtual soccer ball to your friends. The more the ball gets “passed around” amongst friends, the more chances to win.
See your score and how you rank on the leaderboard. The more points, the better the prizes you can win.
Now pass the ball to your friends by posting on your timeline. The more return passes, the more points you get.
You’ve done well. Now unlock your prizes. High fives all around.